About Offroad Marketer
Offroad Marketer is a generalist blog about using the Web to effectively market your small or medium size business.
There’s a lot of noise around marketing on the Web. Beyond the garish fringes of spammers and scammers there’s a great deal of confusion among legitimate businesspeople about how to effectively market their business online. A lot of the noise is confusion about the channel.
Since the Web is in its infancy, we confuse the Internet, the technological backbone of our online world, with the Web, the ‘stuff’ of our online encounters: the interconnected social and informational content we continuously search, produce, and consume.
We would look oddly at someone who treated pen and paper with awe and bewilderment, but many of us treat the Web as some sort of technological obstacle. It’s a historical accident. Since the Web is evolving as we use it, it’s persistently unfamiliar in a way. So staying constantly abreast of the how of online communication is a given, a modern cost of doing business.
That leaves the what and why of marketing your business online. While there is unprecedented hype around Web marketing, the territory is relatively uncharted and dynamic. No one knows the rules. On the one hand, that leads to a lot of unsavory types preying on the weak or ignorant. On the other, it affords bold marketers to innovate with accountability, by experimenting, testing and iteratively improving one’s message.
But there is no rulebook, nor easy answers. Modern marketing is an intellectual and philosophical challenge. It is not easy in any conventional sense, yet persistent work by the curious and inquisitive will often yield satisfactory dividends.
Offroad Marketer is one marketer’s exploration of that curiosity coupled with a desire to share and explore how age old traditions of commerce are being interpreted and renewed in new ways.
About the Design
Blog Design by Morgan Finley (@mfinleydesigns), a talented custom WordPress designer in Tulsa, OK. Offroad Marketer is a modification of the Thesis theme.
