Here are a few items that caught my attention during the past week:
Royal Caribbean is stuck between a rock and a hard place.
On the one hand, they are donating money and resources (including delivering mass quantities of relief supplies) to the cause of the victims. On the other hand, their ships dock as normal on the Haitian peninsula of Labadee. Can you deliver relief to suffering earthquake victims while your customers enjoy the luxury of the cruise experience?
Royal Caribbean is doing a deft job of communicating under difficult circumstances, and the discussion at Amy Mengel’s blog is worth a read.
What if search marketing continued its spectacular growth and nobody noticed?
The incessant chattering about social media tools and tactics continues unabated as we march into 2010. Lost in the din are little nuggets like this that point to the continued growth of the search market. The fact that most SMBs have failed to understand the nature and promise of search marketing en route to being distracted by the bright shiny of social is not lost on me. Don’t let it be lost on you — relevance never loses it’s beauty.
Sticky and sweet
Every time I’m convinced it’s near impossible to create and monetize a niche blog, a site comes along and reminds me how ridiculous that kind of thinking is. This week’s case study: Waffleizer. ‘Nuff said.
Get legal, get a bank account, yet going
Lots of people, myself included, whine about how difficult it is to start a business. Actually, the steps are not that hard, it’s the motivation and follow-through to move from thinking about it to doing it that’s a pain in the ass. Up for a bit of motivation to move your venture from fantasy to reality?
