A Look Back at the Week of 011710

Here are a few items that caught my attention during the past week: Royal Caribbean is stuck between a rock and a hard place. On the one hand, they are donating money and resources (including delivering mass quantities of relief supplies) to the cause of the victims. On the other hand, their ships dock as [...]

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Whose Perspective Really Matters?

“We need to drive people to our website.” Truth is, you really can’t drive people to do anything short of using coercion, as shitty a long-term business model as you can imagine. All successful businesses are founded on the principal of solving a problem. They fulfill a demand. People with needs don’t need to be [...]

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I’ll Have Some Strategy With That Social Media, Please.

The hype around social media is really deafening out there, isn’t it? Print and television media seem to have an affinity for spinning the social story, meaning that for those who learn about the online world from traditional media, the Web has largely been reduced to Twitter and Facebook. Unfortunately, that group includes a lot [...]

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Here’s a Sure-Fire Way to Exercise Some Thought Leadership

Remember your rebellious years: don’t trust authority! Don’t be duped. Even some very bright people are going about parroting the phrase “thought leadership.” No one knows what the hell it means. It’s a vacuous construct and it’s intellectually lazy. Ain’t nobody got nothin’ figured out baby – none of our modern gurus: surely not Seth, [...]

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Please Allow Me To Introduce Myself

Interruption is dead.  It has been for a while. Which isn’t to say it’s gone – you’ll get interrupted/distracted/bothered in one way or another hundreds of times today with a commercial message. As an effective marketing technique for most businesses though, screaming for attention is DOA. If you’re like me, who came of age in [...]

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