“We need to drive people to our website.” Truth is, you really can’t drive people to do anything short of using coercion, as shitty a long-term business model as you can imagine. All successful businesses are founded on the principal of solving a problem. They fulfill a demand. People with needs don’t need to be [...]
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The hype around social media is really deafening out there, isn’t it? Print and television media seem to have an affinity for spinning the social story, meaning that for those who learn about the online world from traditional media, the Web has largely been reduced to Twitter and Facebook. Unfortunately, that group includes a lot [...]
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